When Jubilee Publications was in need of
a change, owner Archer St. John decided to rename the Company to St.
John's Publishing. Despite the four year gap in production of Stooge
Comics, the fans were excited. Artists and childhood friends, Norman
Maurer & Joe Kubert kept coming up with fresh, clever ideas to
entertain the Stooge Buffs around the country.
Despite the slight format changes, the price
remained a mere dime per copy. Issue #1 featured more comedy routines
and Shemp became the third wheel in the trio. After all, he was the
third Stooge at the time this whole crazy Comic book idea was thought
up.
Having as much creative freedom as they
deemed necessary, Norman & Joe working with Normans brother Leonard
worked on a new '3-D Concept' they called "Illustereo".
It operated under the same principal as 3-D films. In films, Polaroid
Glasses enabled two images to be superimposed as one. In this case,
however, red and green glasses were substituted for Polaroid to create
the full three-dimensional effect.
They used this new concept on a 1953 Mighty
Mouse comic that was produced and drawn by Norman and Joe. The comic
sold millions of copies at 25 cents a pop, so needless to say, Archer
St. John, was a happy man. With a substantially fatter wallet, Archer
wanted the 3-D idea used in more areas. Norman and Joe, saw this as
an opportunity to spice up the "Three Stooges" series and
thus issue #2 & #3 were born.
Around this same time production costs meant
the Stooges comics would have to be trimmed down to 32 pages from
their original 64. Despite Normans advice not to overproduce 3-D comics,
Archer St. John, hired on additional help and expanded the company
to accomodate his new gold mine plan to add 35 comics to the 3-D list.
Norman warned Archer that this was only a fad and it would soon pass.
Archer refused to listen dumping every penny he had into the plan.
As Maurer had predicted, the Demand soon stopped, and Archer was stuck
with the Comics, and eventually went bankrupt.
In the interim, between the 3-D "Fiasco"
as Norman put it, and the demise of St. John Publishing Company, four
more (Non-3-D) issues were produced (#4 - #7).
The seventh issue was published
in October 1954 and brought an end to the second series of Three Stooges
Comics. Despite plans for a #8 issue, it never happened. St. John's
entire line of comics were ended with the untimely death of owner Archer
St. John. A short time later Norman Maurer left the comic book field
to pursue a career in motion pictures. Joe Kubert continued to illustrate
comics, and eventually went on to start an art school in New Jersey.