After the demise of St. John's Publishing,
the Comic Book Fans weren't treated to another Three Stooges series
until 1959. As a part of a full-scale merchandising plan and because
of the team's enormous popularity, Western Publishing was granted
a licensing agreement by Norman Maurer Productions to publish a quarterly
series of the Stooges Comics. These books were published by Western
but distributed by Dell Publishing, which had the ability to get the
comic books onto newstands and into the markets. Once the series was
a proven success, Western went Bi-Monthly with their Stooges Comics.
The issues revolved around the new adventures of Moe, Larry, and Curly-Joe,
and the first issue was published in October of 1959.
Twelve cents was the new price tag on the
Dell issues, and that bought two freshly written stories with the
boys in each issue. The Stooges had a little more Fan exposure in
the "Ask the Stooges" sections of the comics. Fans could
ask the Stooges questions in hopes that the Stooges would answer back
with their own wise advice or comments on the issue at hand.
The Dell editions were quite
inferior to the Jubilee and St. John's issue in many ways. Perhaps their
best asset was the Full Color Photographs of the Stooges hamming it
up on the front cover of each issue. Some fans consider the covers priceless,
more so than the comic strips inside. Stories were quite ridiculous
and were often just silly play on words type humor. The customary slapstick
that won the Stooges their claim to fame, wasn't as apparent in the
Dell issues. This was in an attempt to tone down the Stooges' violence
to appease unhappy parents.
Western employed their own artists and writers
to do the the strips, and it definitely showed! Character drawings
of the Stooges were inconsistent, ranging from fair to mediocre. Curly-Joe
was as appealing as the Pillsbury Doughboy. Moe, actually came the
closest to looking like himself, while larry looked like he had gone
through a character change. His character had hair that was less frizzy,
and his famous nose, had lost it's prominence.
Had Norman Maurer been supervising
the series, artists would have done a much more credible job. The Western/Dell
books just didn't have the same charisma as the earlier St. John's comics.
The stories were poorly written, and the famous gags were filtered down
to bad one-liners and lacked the luster of the famous Stooges Short
films. Maybe the comic strips weren't as good because Norman Maurer
wasn't doing them. After all, he had a closeness to the Stooges
that none of these other artists could've had. He was not only related,
but worked closely with the Stooges in every-day projects.
Western coninued to publish the Three Stooges
series, producing a total of 10 issues plus a special Comic Album,
under the Dell name. At this same time, they also came out with a
Movie Series based on the feature film "The Three Stooges Meet
Hercules". In 1962, Western decided to distribute their own books
and use the name of Gold Key as their Logo and identity. Western/Gold
Key went on to publish 45 issues over a period of 13 consecutive years.